FIT FOR A KING: ROYAL HOUSEHOLD COULD SAVE OVER £100 A WEEK

• After a number of new Royal Warrant appointments in December, Lidl has written an open letter to King Charles III, making its case to be appointed as the new family retailer
• Taking a cheeky swipe at the Royal’s current supermarket of choice, Waitrose, the letter reveals His Majesty could save himself over £100* on his weekly shop
• The price saving, based on His Majesty’s rumoured menu, can be made without comprising on quality or eco-credentials of produce

Wednesday 15 January, London – An announcement for a reign-y day… Lidl has penned an open letter to HRH King Charles III in a bid to be knighted as his new supermarket of choice - and eventually be bestowed with a Royal Warrant.

It comes as new research shows the Royal Household could be saving over £100 a week by switching to the discounter – more than £5,400 over a year’s worth of grocery shopping.

The letter has been released after King Charles’ awarded a number of Royal Warrant’s in December, prompting Lidl to make its case and dethrone the current holder, Waitrose.

Posted to the Palace and on the brand’s social media channels this morning, Lidl’s letter reads:

“As we welcome the New Year, we know you’ll soon be awarding Royal Warrants to your favourite suppliers of the Palace, and we think it’s about time for a reset.

Those weekly Waitrose bills will be pretty hefty and we feel it’s our duty to let you know you could be making a huge saving with a simple switch to Lidl, just ask our many fans.

Whether you’re looking for succulent British grass-fed beef, organic British free-range eggs, or even baked beans for Queen Camilla - we’ve got what you need for all your favourite dishes. Why not try a delicious Crusty Sourdough Rye from our legendary bakery, or sample a wee dram of our award-winning Ben Bracken Highland Single Malt?

To make it easy (because we know your plate must be pretty full), we’ve done the research for you and, as it turns out, you could be saving save over £100 on your typical weekly shop – that’s a savvy saving!!”

The astronomical weekly shop saving was calculated by comparing the cost of ingredients needed to make King Charles’ reported favourite meals when shopping at both retailers.

The bespoke weekly menu includes breakfast options such as muesli with dried fruit, evening suppers of roast lamb, and salmon fillets – as well as his favourite tipple, a Highland single malt from the supermarket’s award-winning Ben Bracken range. And naturally, it’s also considered the monarchs’ dietary quirks of skipping lunch and having an organic boiled egg with every meal.

The letter also highlights that two thirds of Lidl’s permanent range is from British suppliers, and that 100% of the discounters fresh everyday milk, butter, eggs, cream, pork, chicken and beef is British. In fact, as part of Lidl’s £21 billion investment plan they are committed to backing British farmers*.

Lidl’s sustainability credentials are in line with his eco-conscious values. Lidl takes working towards a better tomorrow very seriously, supporting the planet and people through sustainable initiatives like reducing plastic packaging, minimising food wase and cutting carbon emissions**.

What’s more, His Majesty needn’t compromise on quality produce. With award wins from the Good Housekeeping Institute and the Retail Industry Awards, Lidl’s ingredients have proven to be fit for a King.

Example menu and hero ingredients from Lidl:

Monday

Homemade bread, a bowl of fresh fruit, and fresh fruit juice

Fairtrade Organic Bananas, British Braeburn Apples

Beef pie, a bacon-parmesan crumble and vegetables

 Birchwood Beef Sirloin Steak Grass Fed, Deluxe British Smoked Honey Streaky Bacon, Deluxe Parmigiano Reggiano 30M Matured

Tuesday

Muesli with dried fruit and milk

Crownfield Muesli Fruit & Nut, Alesto Fruit & Nut Mix

Plant-based mushroom moussaka

 Chestnut Mushrooms, Dairy Manor Fresh Single Cream

Wednesday 

Homemade bread, a bowl of fresh fruit, and fresh fruit juice 

Fairtrade Organic Bananas, British Braeburn Apples

Roast Lamb

Birchwood Lamb Half Leg Joint

Thursday 

Fresh fruits and fruit juice

Ripen at Home Loose Mango, Oranges

Ballotine of Chicken 

Deluxe Corn Fed Free Range Whole Chicken, Comte de Senneval Champagne

Friday 

Breakfast Box with honey, muesli and dried fruit

Deluxe Manuka Honey, Crownfield Muesli Fruit & NutApple, Prune and Pecan Cake and Speciality TeaAlesto Chilean Pitted Prunes, Speciality Teas

Oven Baked Salmon  

Scottish Salmon Fillets, Hortus Artisan London Dry Gin 40%

Saturday 

Eggs, bacon and organic bread

Crusty Sourdough Rye, Woodcote 10 Minimum Net Weight Organic Eggs

Irish Lamb Stew

 Organic Carrots, Birchwood Lamb Half Leg Joint

Sunday 

Cheesy Baked Eggs

Deluxe Somerset Vintage Cheddar, Oaklands Organic Vine Tomatoes, Woodcote 10 Minimum Net Weight Organic Eggs

Creamy mushroom risotto 

Taste of… Long Grain Arborio Rice, Chestnut Mushrooms

*every meal served with an accompanying boiled egg

 ENDS

Notes to editors

• *Prices as of 14.01.2025/15.01.2025. Sources: Lidl’s own data / https://www.waitrose.com/
• ** https://corporate.lidl.co.uk/media-centre/pressreleases/2024/lidl-s-five-year-investment-into-british-food-businesses-to-reach-21-billion
• *** https://corporate.lidl.co.uk/sustainability

Subject to availability. Selected stores. GB Only. Prices correct and checked on 14.01.2025/15.01.2025. Prices and packaging may vary. Waitrose may sell other products at other prices. For full list of products compared please visit Royal Menu and Shopping List - Lidl Great Britain

About Lidl
Lidl is a part of the Schwarz Group with headquarters in Neckarsulm, Germany, and is one of the leading food retailers in Germany and Europe. Lidl currently operates around 12,350 stores and more than 220 goods distribution and logistics centers in 31 countries and employs around 375,000 people.
At Lidl, we value an optimal price-performance ratio for our customers. Simplicity and process orientation determine the daily activities in the stores, the regional distribution centers and the national headquarters.
Lidl takes responsibility for people, society and the environment in its daily activities. For Lidl, sustainability means fulfilling its quality promise anew every day.
Performance, respect, trust, grounded and belonging are Lidl's corporate values, which are at the heart of our corporate culture, shape our daily actions and form the basis for our entrepreneurial success.
Lidl achieved store sales of 125.5 billion euros in fiscal year 2023. The companies in the Schwarz Group generated total sales of 167.2 billion euros in fiscal year 2023.