THE WHEY-T IS FINALLY OVER: LIDL GB BECOME FIRST SUPERMARKET TO LAUNCH ON TIKTOK SHOP, WITH LIMITED-EDITION BUNDLES AVAILABLE FOR JUST £5!

• Lidl GB will become the first-ever supermarket to sell products through TikTok shop*, launching exclusive High Protein bundles to help Brits smash their fitness goals 
• Gym bunnies and newbies alike will be able to get their hands on a range of Lidl GB’s new high-protein products as part of the selection, including the IronMaxx 100% Whey Protein and the crunchy Snacktastic High Protein Pop Chips 
• Available exclusively through the @LidlGB account TikTok Shop, the limited-edition, High Protein bundles will be available to buy for just £5 from 9am on 20th February, while stocks last, with all proceeds from the pop-up venture going to charity partner, the NSPCC 

18TH FEBRUARY, LONDON – It’s time to raise the bar-bell! With over a third of TikTok’s 1.69 billion users now flexing their spending power via TikTok shop**, Lidl GB has unveiled its latest trailblazing offering, making history as the first supermarket to sell its products through the platform, with new bundles set to im-press fitness lovers everywhere. 

From 9AM on the 20th February, middle-aisle lovers and fitness fanatics alike will be able to get their hands on the supermarket’s new range of high protein products via the @LidlGB TikTok account with 3,000 exclusive Lidl GB High Protein Bundles, worth over £30, available to purchase for just £5. And what’s more, all proceeds from the pop-up venture will go to children’s charity, the NSPCC - talk about being ahead of the game! 

Included alongside the range of high-protein products, in true Lidl fashion, the bundle wouldn’t be complete without limited-edition merch. Featuring a bespoke Lidl-branded microfibre towel and a resistance band set, fans of the brand can elevate their training to the next level while accessorising in style. 

Those after an easy whey to get their protein in need look no further than IronMaxx’s protein powders. With either the IronMaxx 100% Whey Protein or IronMaxx 100% Vegan Protein Zero included in each bundle, these powders are perfect for fuelling a workout. With six flavour varieties available, the low-sugar supplement packs 35g of protein per serving, ensuring shoppers hit their macros with ease. For those on the move, Lidl GB’s High Protein Bars are the perfect choice. Packed with 22g of protein and less than 1.5g of sugar, these bars make an ideal post-training snack. 

From the Belbake Protein Pancake Mix to the Crownfield High Protein Flapjacks, the bundle also boasts protein-packed treats fit for anyone with a sweet tooth. With indulgent chocolate and irresistible salted caramel varieties to enjoy, both items are sure to lift spirits while helping shoppers stay on track with their fitness goals. And for those in search of the perfect pancake topping, why not try the Maribel High Protein Peanut Butter? Packed with 31% protein, this salted caramel spread is perfect for drizzling or slathering on toast. 

Those on the savoury side will be thrilled to know that high-protein savoury snacks will also be available. Coming in three delicious flavours, salt & vinegar, barbecue, and sour cream & onion, the Snacktastic High Protein Pop Chips are perfect for popping and crunching. 

And to mark the occasion, Lidl GB is giving away Lidl Plus coupons as part of the bundle, offering shoppers a whopping 25% off its popular chilled high protein range in-store. Available to redeem until 5th March, fitness fanatics will be able to snag a saving on a range of products, such as the High Protein Puddings and Mousses. 

Joanna Gomer, Marketing Director of Lidl GB says: “Our high protein range is a firm  fan favourite with more than 150 high-protein products sold in our stores every minute*** and our customers across the country taking to social media to share their hauls each week. 

 “With the number of TikTok shoppers growing rapidly, we’re proud to be the first supermarket meeting our customers directly on the platform with our unique offering, creating these exclusive bundles to showcase our new exciting products.”  

Lidl GB’s full range of high-protein products are available in-store now, with the limited-edition High Protein Bundles available to purchase exclusively via Lidl GB’s TikTok shop from 9AM on the 20th February. Shoppers better sprint to avoid missing out! 

ENDS 

Notes to Editors 

*This is a small scale promotion in support of Lidl GB’s new extended High Protein range, and not a full scale or permanent e-commerce proposition 

**https://www.businessdasher.com/tiktok-shopping 

***Sales data taken from Lidl purchases between January 2024 and December 2024 

Press contact: lidl@wearetheromans.com 

About Lidl 

Lidl is a part of the Schwarz Group with headquarters in Neckarsulm, Germany, and is one of the leading food retailers in Germany and Europe. Lidl currently operates around 12,350 stores and more than 220 goods distribution and logistics centers in 31 countries and employs around 375,000 people. 

At Lidl, we value an optimal price-performance ratio for our customers. Simplicity and process orientation determine the daily activities in the stores, the regional distribution centers and the national headquarters. 

Lidl takes responsibility for people, society and the environment in its daily activities. For Lidl, sustainability means fulfilling its quality promise anew every day. 

Performance, respect, trust, grounded and belonging are Lidl's corporate values, which are at the heart of our corporate culture, shape our daily actions and form the basis for our entrepreneurial success. 

Lidl achieved store sales of 125.5 billion euros in fiscal year 2023. The companies in the Schwarz Group generated total sales of 167.2 billion euros in fiscal year 2023.