Antibiotics

Our first Antibiotics Stewardship Policy aligns to the targets set by the Responsible Use of Medicines in Agriculture (RUMA). Through these targets to reduce the use of antibiotics in our supply chain, we have started a project with The University of Glasgow School of Medicine, aiming to research the challenges and perceptions surrounding this topic.

Learn more about our stance on antibiotic use and our research project.

Product Certification

All our British fresh meat and poultry is assured by Red Tractor, a national assurance scheme that has standards across various practices including farm animal welfare. This standard goes above and beyond EU minimum requirements, in areas such as the lower stocking densities of our UK meat chicken farms and antibiotic usage. In Pigs, this standard ensures that 100% of our fresh pork supply chain is free from castration, that pigs have permanent access to environmental enrichment and that they are provided with adequate manipulable materials throughout their lives.

The RSPCA Assured logo is a third-party higher welfare certification that also spans across all our fresh meat and poultry categories. We currently have 24 RSPCA Assured products lines, however this number is continually growing.

You can find out more about all Our Partners.

Grass-fed Steak 

Our grass-fed steak is a premium steak line from dedicated farmers, and what makes it premium is that the stock is reared on a healthy diet of at least 70% grass & forage, with at least 180 days grazing per year.

Our farmers are paid a premium to support a farming process which is more sustainable for the planet.

Additional to this, the dedicated farmers who supply our Grass-Fed Range are British and are Red Tractor Farm Quality Assured. This Standard ensures that all animals are treated to the highest levels of animal welfare throughout their lifetime.