Making Our Product Healthier
We are working hard to reduce the salt and sugar in our products, in line with government targets. For sugar, we have now removed 1,083 tonnes from our biscuits and 228 tonnes from chocolate products through low sugar recipes and/or reduced pack sizes.
Almost all (96%) of our own brand products are now aligned to world-leading salt reduction targets, a 9% increase on 2017.
Fun-sizing our fruit and veg
We were the first British supermarket to introduce a range of fresh fruit and vegetables that are specifically targeted towards children, helping families with the ongoing challenge of inspiring younger generations to eat their greens and maintain a healthy lifestyle.
Our Oaklands Fun Size range contains miniature versions of ordinary fruit and vegetable varieties. Playful names and colourful characters help make products more appealing to younger generations, including Broccoli Trees, Cauliflower Clouds, Sweet Potato Piggies, Romanesaurus Rex (mini Romanesco broccoli) and Unicorn Carrots.