BETTER BEE-LIEVE IT: LIDL IS GIVING AWAY FREE PACKS OF FLOWER SEEDS ON WORLD BEE DAY THIS WEEK

• This World Bee Day, Lidl stores nationwide are giving away free packs of flower seeds – for one day only (Saturday 20th May)
• Shoppers can also get their hands on a variety of bee-friendly plants at purse-friendly prices, starting from just £2.29
• Lidl is donating 10p from every sale of the plants, available in stores from 18th May-4th June, to the Bumblebee Conservation Trust

Thursday 18th May: In celebration of World Bee Day this weekend, Lidl is buzzing to be bringing back its free seed giveaway across stores nationwide on Saturday 20th May. Shoppers simply need to ask for a free pack at the till, before getting busy growing an unbee-lievable summer garden, window box or flower pot!

With warmer weather on the horizon, customers can also pick up Lidl’s picture-perfect range of pollinator plants including English Lavender (£2.99), Dwarf Fruit Trees (£9.99) and Assorted Flowering Plants (£2.29). Lidl is donating 10p from every sale of these to the Bumblebee Conservation Trust – a charity dedicated to creating and restoring bumblebee-friendly habitats across the UK.

Bees and butterflies are vital to the pollination process. So by growing bumblebee and butterfly-friendly botanics on front steps, window sills or in gardens, eco-conscious Brits can contribute to the essential reproduction of plants. And this week, Lidl shoppers can do so at purse-friendly prices.

Lidl’s plant picks to support biodiversity are available in stores nationwide from 18th May, while stocks last. Shoppers can pick up their mixed annual flower seeds on 20th May (subject to availability, limited to 1 per customer).

ENDS

Notes to editors

Shoppers can find hints and tips for helping different wildflowers and wildlife to thrive, by making small changes to how they garden and mow lawns, here: lidl.co.uk/biodiversity

About Lidl GB

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 29,500 employees, over 950 stores and 13 distribution centres in England, Scotland and Wales.

As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has more than 360,000 employees globally, currently operates approximately 12,000 stores and more than 200 warehouses and distribution centres in 31 countries.

The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.

The Schwarz Group, which operates worldwide as a retail group, generated a turnover of €133.6 billion in the financial year 2021.

For more information about Lidl GB visit https://corporate.lidl.co.uk