LIDL DROPS BEST MERCH COLLECTION YET, WITH BRAND NEW BUCKET HATS SET TO FLY OFF SHELVES

• PSA: Lidl’s latest merch drop is hitting stores next week – with brand-new bucket hats set to cause a sartorial stir nationwide
• Following previous merch mania, which saw one pair of trainers selling every three seconds, the range will include brand-new bum bags, the return of fan-favourite footwear, and much, much more…
• Shoppers will need to be speedy to snap up the coveted collection – which lands in stores nationwide from Thursday 20th July, available while stocks last

13TH JULY, LONDON – Hold onto your hats – Lidl’s best merch collection yet is dropping on Thursday 20th July. With returning viral favourites and all-new must have merch, the latest drop is led by this season’s staple accessory; the almighty bucket hat.

With searches for ‘bucket hats’ hitting an all-time high this June*, and sported by superstars like Justin and Hailey Bieber, Rihanna, and even Brad Pitt in recent months, the once humble hat has officially reached the dizzying heights of icon status.

And now, Lidl is joining the ranks of superstardom. Introducing: the never-before-seen Lidl Bucket Hat, £4.99 – set to send savvy shoppers into a fashion frenzy and dominate the festival scene this summer.

With the cult-status trainers selling one every three seconds in previous drops, the bargain Bucket Hat is set for a record-breaking smash sell-out – so fans will need to buck-le up and be quick on launch day to make sure they don’t miss out.

Available in three classic brand colourways, there’s a bucket hat-trick of choices for every summer occasion - from cool blue tie-dye ideal for lazing in the park, to a sunny yellow tie-dye for beachside chilling, or even the bold block red and blue in true Lidl style, the finishing touch for a festival fit of dreams.

Also set for similar sell-out success this season is the brand-new Bum Bag, £4.99. Printed in the iconic Lidl yellow, red, and blue colour combo, it’s a merch made in heaven! Or those who prefer to keep things a Lidl low-key can opt for the black patterned version to bag the ultimate hands-free fashion statement, for less than a fiver a pop.

Jet-setters and lido-loungers can keep the retro vibes rolling with the Lidl Swimming Shorts, £4.99, and paired with new checkerboard Lidl Socks, £1.99 shoppers can create the perfect ‘throwback threads’ look.  

Also set to fly off shelves are Lid’s legendary T-shirts, £4.99, Sliders, £5.99, and fan-favourite Trainers, £14.99. With tie-dye, block colours, and checkerboard prints taking centre stage throughout the full collection, it’s the epitome of kidcore - perfect for street-style-savvy Sams, retro Ruths and festival Freds alike. And, at such bargain prices, Lidl X Lidl is an absolute steal for shoppers looking to snag the snazziest styles of summer.

The ‘bum’per Lidl merch drop is landing in stores on 20th July – available in stores nationwide, while

ENDS

 Notes to editors

*Google trends data, 2018-2023

High-Res Imagery: Available to download here.

About Lidl GB

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 28,000 employees, over 950 stores and 13 distribution centres in England, Scotland and Wales.

As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has more than 360,000 employees globally, currently operates approximately 12,000 stores and more than 200 warehouses and distribution centres in 31 countries.

The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.

The Schwarz Group, which operates worldwide as a retail group, generated a turnover of €133.6 billion in the financial year 2021.

For more information about Lidl GB visit https://corporate.lidl.co.uk/