I CAN BUY MYSELF FLOWERS! LIDL’S FLOWER SALES BLOOM BY 52% AS CUSTOMERS TAKE INSPIRATION FROM MILEY’S LATEST HIT

• Lidl has seen a surge in flower sales since Miley Cyrus' hit new song was released on 12th January
• The breakup anthem, which champions buying flowers for yourself, shot up to UK number 1 last week after 203 million global streams

30 January 2023, London – Lidl has seen its flower sales flourish by an impressive 52% in the two weeks since Miley Cyrus’ hit ‘Flowers’ and its empowering self care message was released on 12th January.

The female empowering anthem, which soared to the top of the UK and global charts and broke listening records with 203 million streams, reminds listeners to treat themselves to a bouquet instead of relying on others to do so. The first line of the chorus, “I can buy myself flowers”, has been echoing across the nation for two weeks - and it’s clearly had an effect.

The song has inspired shoppers to ‘love themselves better than anyone else can’ with Lidl’s fresh flower range, which starts from 99p.

Other highlights in the range include a Deluxe Bouquet for just £5.99, Rainbow Tulips (£4.99) and Bumper Spray Carnations (£3.99), or for a true show of self-love, Mixed Fairtrade Roses (£4.99).

For a small touch of “to me, from me”, Lidl also offers Daffodils (99p), Tulips (£2.25), Roses (£2.49), Chrysanthemums (£2.59) and more.

Alongside ‘writing their names in the sand’ or ‘taking themselves dancing’, shoppers can pick up Lidl’s flower range in stores now, while stocks last.

ENDS

Notes to editors

About Lidl GB

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 28,000 employees, over 950 stores and 13 distribution centres in England, Scotland and Wales.

As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has more than 360,000 employees globally, currently operates approximately 12,000 stores and more than 200 warehouses and distribution centres in 31 countries.

The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.

The Schwarz Group, which operates worldwide as a retail group, generated a turnover of €133.6 billion in the financial year 2021.

For more information about Lidl GB visit https://corporate.lidl.co.uk/