LIDL’S SELL-OUT ‘MAGIC’ MOISTURISER IS BACK – AND AT JUST £1.49, IT’S 50 TIMES CHEAPER THAN BEAUTY’S MOST FAMOUS FACE CREAM

• The Lidl Cien Q10 Anti-Wrinkle Day Cream (£1.49), that shares 18 key ingredients with a ‘magic’ fan favourite 50 times the price, is back in stores
• Coming in at just £1.49, the cheapest alternative on the market is the perfect addition to any skincare routine, at a fraction of the cost
• With shared ingredients such as Hyaluronic Acid, Glycerin, and Vitamin E, shoppers can get the A-List look for less
• Cien Q10 Anti-Wrinkle Day Cream is back in stores nationwide

26th January, London – Lidl’s sell-out Cien Q10 Anti-Wrinkle Cream is back, and for beauty-mad Brits looking to indulge without breaking the bank, it’s the perfect bargain buy. Sharing a whopping 18 ingredients with Charlotte Tilbury’s Magic Cream, it’s priced at just £1.49 – making it the most affordable alternative on the market at 50 times less than the coveted cream.

Shared ingredients such as Tocopheryl Acetate – an antioxidant and form of Vitamin E – and Glycerin – which helps the skin retain moisture – make Cien Q10 Anti-Wrinkle Cream a must-have purchase for those seeking hydrated, plump and glowing skin on a budget. Hero ingredient, Hyaluronic Acid, means Lidl’s day cream increases skin moisture and reduces the appearance of deep-set wrinkles, while the inclusion of Ethylhexyl Salicylate absorbs UV rays to protect the skin from that winter sun.

The moisturiser is already receiving rave reviews from skincare influencers such as Scott McGlynn*, who describes it as his ‘loyal friend’, as well as from customers themselves, who claim their “skin simply loves it”, that it did the “same job” as more expensive versions.

For a full skincare shake up, the entire Cien range can be found in Lidl stores for under a fiver, including Cien Q10 Night Cream (£1.49) and Cien Serum Q10 (£2.99).

ENDS

For more information, please contact lidl@wearetheromans.com

Notes to editors

*https://www.express.co.uk/life-style/life/1680065/Skincare-anti-ageing-designer-dupe-ifl

About Lidl GB

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 28,000 employees, over 950 stores and 13 distribution centres in England, Scotland and Wales.

As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has more than 360,000 employees globally, currently operates approximately 12,000 stores and more than 200 warehouses and distribution centres in 31 countries.

The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.

The Schwarz Group, which operates worldwide as a retail group, generated a turnover of €133.6 billion in the financial year 2021.

For more information about Lidl GB visit https://corporate.lidl.co.uk/