ROSÉ ALL DAY! LIDL DECLARES ‘OFFICIAL ROSÉ SEASON’ AS MERCURY PREDICTED TO HIT 28C

8th June, London – Everything’s coming up rosé - Lidl has declared the nation is officially entering rosé season!

In 2022, a public rush to the shops to stock up was marked by temperatures reaching 28°C, which saw the retailer sell a bottle of rosé every second on the hottest day the nation had seen so far that year2.

Sales data from the first heatwave of 2022 (15th-17th June)3, saw Lidl rosé sales more than double4 - and with temperatures rising this week, the supermarket is predicting the pink tipple will fly off shelves once again.

Rosé revellers are also being provided guidance on the need to keep their favourite blush out of the sun during alfresco get-togethers. As well as warming up the wine, a phenomenon called ‘light strike’ can cause UV rays to dull the bright fruit flavours in wine.

 Lidl’s Master of Wine, Richard Bampfield explains: “Not only will direct sunlight warm up the wine, but if the wine is bottled in clear glass, it will also impact the aroma and after-taste. It’s surprising how quickly light strike can hit – sometimes within an hour, and the impact may be magnified for sparkling Rosé as fizz goes flat quickly as the wine warms up.

“To make sure your favourite wine stays fresh, it’s always best to find a shady spot for both your wine bottle and glass. Alternatively, you can wrap the bottle in newspaper or aluminium foil: not the most glamorous look perhaps, but this will protect it from light strike and help keep the bottle cool…”

Shady spot secured, wine lovers can head to Lidl stores nationwide for a collection of rosé to make them blush with excitement. The collection includes:

• Ca' Del Lago Rosato IGT Trevenezie, £5.99 – a new addition to the range, this stunning bottle makes the perfect addition to any summer picnic or dinner party table. It’s a great choice for sunshine sipping as it is lightly fruity, fresh and appetising, with a crisp dry finish
• Côtes de Provence Rosé, 2021, £7.69 – offering a light, dry burst of the best grapes the French riviera has to offer, making it a great wallet-friendly alternative that rosé loved by celebs
• Deluxe South African Pinotage Rose Swartland, 2022, £5.49 – Part of Lidl’s new Deluxe wine range, this Pinotage has fresh, elegant notes of berry and cherry
• Deluxe Argentinian Malbec Rosé Uco Valley, 2021, £5.99 - Crisp and dry, this wine holds notes of both forest fruits and plum, and is the perfect match for cold meats or salmon quiche

Shoppers can choose from Lidl’s extensive range of rosés to celebrate the official start of rosé season, available in stores nationwide.

ENDS

Notes to editors

¹https://www.metoffice.gov.uk/about-us/press-office/news/weather-and-climate/2023/turning-warmer-but-more-unsettled

https://www.mirror.co.uk/news/uk-news/uk-weather-met-office-confirms-30171097

²Lidl sales data

³https://www.bbc.co.uk/news/uk-61844172

⁴Lidl sales data

About Lidl GB

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 29,500 employees, over 950 stores and 13 distribution centres in England, Scotland and Wales. 

As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has more than 360,000 employees globally, currently operates approximately 12,000 stores and more than 200 warehouses and distribution centres in 31 countries.

The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers. 

The Schwarz Group, which operates worldwide as a retail group, generated a turnover of €133.6 billion in the financial year 2021. 

For more information about Lidl GB visit https://corporate.lidl.co.uk/