The better-than-Nutella chocolate spread and SEVEN other Lidl award-winning swaps that could save Brits almost £500 a year
06.02.2023 09:00:00 | London
Lidl GB
- Eight simple swaps from big brands to Lidl’s own items could save savvy shoppers a whopping £470 per year
- Which? and the Good Housekeeping Institute found more than 30 Lidl own label products beat top brands and other retailers in taste tests last year
- The items include essentials such as coffee, olive oil, cheese and peanut butter
6th February, London – Households could save £470 per year on their supermarket shop by making just eight simple swaps to Lidl own-brand items. Products such as coffee, cheese and peanut butter have beaten big brand alternatives in over 30 Which?1 and the Good Housekeeping Institute taste tests2 - proving customers need not compromise on quality when it comes to cutting costs.
A series of taste tests conducted last year by Good Housekeeping Institute revealed that Brits can continue to enjoy excellent quality while making savings. Simply opting for products like Lidl’s Mature Cheddar Slices (£1.99), which triumphed over Marks and Spencer’s3 , will knock nearly £60 off the food shop each year. Additional savings can be made by switching to Lidl Italian Ground Coffee – a whopping £101.83 cheaper per year than Illy 6 – and Lidl’s Choco Nussa Spread can save shoppers almost £50 annually when purchased instead of Nutella 7.
According to the latest Kantar data 4, own label products remain in firm popularity – with almost half of the money shoppers spend on food shopping going towards own label groceries last year. In addition customers can save every time they shop for a basket of household goods, with Which? 5 finding that shoppers would have saved £89.12 on Tesco, £92.26 on Sainsburys and £217.92 on Waitrose over the course of 2022 if they shopped at Lidl.
Peter de Roos, Chief Commercial Officer at Lidl GB, comments: “These independent, industry-leading tests illustrate that Lidl’s own label products are better than some of Britain’s best-loved brands, yet at lower prices.
“More people are switching to Lidl for this reason, and we remain focused on helping shoppers make real savings – without having to compromise on taste or quality.”
Eight simple swaps from taste tests that could save households £470 a year
Save over £100 a year on coffee
Lidl’s Bellarom Italian Ground Coffee is the Best Value option Which? tested – costing just £1.79 for 227g 6. Overall, shoppers could save £101.83 a year by swapping from the Illy Espresso Medium Roast Ground Coffee priced at £6.50 for 250g for Lidl’s budget option that costs nearly three times less.
Save £49 per year on chocolate hazelnut spread
Nutella’s popular spread, costing £3.35 per 350g jar, was beaten by Which?’s best value pick, Lidl’s Choco Nussa Spread, which scored highly on taste and costs only £1.45 per 400g jar 7. Opting for Lidl’s spread will save shoppers £1.90 per jar and £49.40 a year, on the basis a jar is bought every two weeks.
Save £45 per year on Crunchy Peanut butter
Which? testers compared popular peanut butter brands WholeEarth, Sun-Pat, and KP against supermarkets and again found Lidl’s Mister Choc Crunchy Peanut Butter is the best value pick, costing just £1.25 for 340g (37p per 100g) 8. Sun-Pat, costing £3.00 per 400g jar (75p per 100g) was ranked near the bottom. Shoppers could save £1.75 per jar by switching to Lidl’s offering instead on Sun-Past, on the basis a jar is bought every two weeks.
Save over £30 a year on olive oil
Recommended by Which? experts, Lidl’s Deluxe Puglian Extra Virgin Olive Oil was awarded Great Value with a score of 71%, described as a brilliant budget-friendly bottle that packs a real punch at only £4.19 for 500ml (84p per 100ml) 9. Compared with the Best Buy option from Waitrose, their No.1 Chianti Classico Olive Oil P.D.O priced at £12.50 (£2.50 per 100ml) by swapping Lidl shoppers can save £33.24 per year and still enjoy great value.
Save £9.23 this summer on ice cream cones
Lidl's Bon Gelati Premium Ice Cream Strawberry and Vanilla Cones were ranked as bigger, cheaper and tastier than the Cornetto equivalent, scoring an impressive 82/100 Which? rating 10. Lidl’s winning cones are priced at £1.79 for six 120ml ice cream cones, which is just 29p per cone compared to Cornetto’s 41p per cone which are also is 25% smaller in size at 90ml per cone. Based on buying one pack of six cones for each of the 13 weeks of summer, customers would save £9.23 annually.
Save £47 per year on vegan sausages
Lidl's Vemondo vegan sausages have been commended by Good Housekeeping Institute for their ‘nicely browned exterior’, with flavours reminiscent of ‘sage and onion stuffing’ with a ‘satisfying bite’, beating out cult favourite Linda McCartney.12 Costing just £1.59 for a pack of 6, compared with Linda McCartney’s for £2.50, opting for this swap can save shoppers £47.32 per year.
Save £125 annually on vegan burgers
Lidl's Vemondo vegan burgers beat out fan favourites Moving Mountains in the Good House Keeping Institute taste test13; and at only £1.59 for a pack of two, compared with £4 for Moving Mountains, shoppers can save a total of £125.32 in a year with this swap.
Save £57 a year on cheese slices
Lidl’s Mature Cheddar Slices won top spot at the Good Housekeeping Insitute for cheese slices.14 Costing just £1.99 for 250g, compared with runner up M&S British Mature Cheddar 10 slices, 250g at £3.10, shoppers can swap to Lidl’s own-brand cheese slices and make a saving of £57.72 per year, on the basis of one pack a week.
All products are currently available in Lidl stores nationwide.
ENDS
Notes to editors
1 https://www.which.co.uk/reviews/food-and-drink/article/best-buy-food-and-drink-aCHpy6l9oPzX
2 https://www.goodhousekeeping.com/uk/food/food-reviews/g23864072/the-best-pigs-in-blankets-for-your-christmas-dinner/ ; https://www.goodhousekeeping.com/uk/food/food-reviews/
3 https://www.goodhousekeeping.com/uk/food/food-reviews/g36062882/best-cheese-slices/
4 https://www.bbc.co.uk/news/business-64457337
5 https://www.which.co.uk/reviews/supermarkets/article/supermarket-price-comparison-aPpYp9j1MFin
9 https://www.which.co.uk/reviews/food-and-drink/article/best-extra-virgin-olive-oil-aZTRl1M3bAnf
11 https://www.bbcgoodfood.com/review/our-top-hot-cross-bun-picks
12 https://www.goodhousekeeping.com/uk/food/food-reviews/g36061766/best-vegan-sausages/
13 https://www.goodhousekeeping.com/uk/food/food-reviews/g27401695/best-vegetarian-burgers/
14 https://www.goodhousekeeping.com/uk/food/food-reviews/g36062882/best-cheese-slices/
About Lidl GB
Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 28,000 employees, over 950 stores and 13 distribution centres in England, Scotland and Wales.
As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has more than 360,000 employees globally, currently operates approximately 12,000 stores and more than 200 warehouses and distribution centres in 31 countries.
The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.
The Schwarz Group, which operates worldwide as a retail group, generated a turnover of €133.6 billion in the financial year 2021.
For more information about Lidl GB visit https://corporate.lidl.co.uk/
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