LIDL ANNOUNCES LONDON FASHION WEEK POP-UP TO ANSWER DEMAND FOR MORE LUXURY CROISSANT HANDBAGS

• Following the viral Lidl x Nikolas Bentel luxury ‘Croissant Handbag’ selling out in 2 minutes, the supermarket has unveiled ‘Patisserie Lidl’, its first ever London Fashion Week pop-up 

• Paying homage to nation’s number one supermarket bakery*, the pop-up will sell more of the coveted, limited-edition accessory on a first-come, first-served basis 

• The bag was recently spotted on Rizzle Kicks’ very own Jordan Stephens amidst the duo’s comeback, cementing its status as a ‘cult item’ amongst fashion-forward icons 

• Landing just in time for London Fashion Week, the Patisserie Lidl pop-up will open its doors at 55A Dean Street, W1D 6AG on Friday 13th & Saturday 14th September from 9AM-4PM 

9TH SEPTEMBER, LONDON – Following huge public demand for more of the viral Lidl x Nikolas Bentel Croissant Handbags, Lidl has announced its first ever London Fashion Week pop-up - Patisserie Lidl. Paying homage to the nation’s favourite supermarket bakery*, Patisserie Lidl will offer sweet, pastry treats and a limited number of Croissant Handbags from Friday 13th September - Saturday 14th September, 9AM-4PM. 

The ‘Croissant Handbag’ is officially the ‘it’ bag of the season, designed by absurdist designer Nikolas Bentel in tribute to the iconic Lidl Bakery item that sells 122** every minute. The limited-edition bags exploded onto the fashion scene and sold out in under two minutes, and have even been spotted on British fashion royalty, Jordan Stephens. 

Jordan joins the leagues of ‘Croissant Handbag’ superfans, some of whom took to social media to proclaim “I’d give my life for this”, “Most beautiful creation I’ve seen”, “NEED IT!!!”, and “THIS IS SO CUTE WHAT THE HECK”***. 

To feed the demand, Patisserie Lidl pop-up is where high fashion boutique meets Lidl bakery. The venue celebrates Lidl as the nation’s No1 supermarket bakery, whilst showcasing the aesthetic inspiration behind the viral accessory. Shoppers who missed out on the initial drop can get their hands on one of the luxurious, leather handbags for just £50, which are being sold on a first-come first-served basis, ready to be carried straight to the FROWs of London Fashion Week. 

In true patisserie style, the unmissable pop-up will also be serving up a delicious range of Lidl’s famed baked goods. Visitors can even sample the muse behind the handbags, the Lidl ‘All Butter Croissant’, available for just 59p with all proceeds from the popup going to children’s charity, the NSPCC. 

The Patisserie Lidl opens its doors at 55A Dean Street, London, W1D 6AG, between 9AM-4PM from Friday 13th September to Saturday 14th September. 

ENDS 

Notes to Editors 

Press contact: lidl@wearetheromans.com 

* https://www.grocerygazette.co.uk/2024/04/11/lidl-popular-bakery/#:~:text=Lidl%20has%20been%20crowned%20the,to%20new%20data%20from%20Kantar. 

**https://www.instagram.com/p/C_LQbqGp5pX/?hl=en&img_index=1 

*** Kantar sales data 

About Lidl GB 

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 32,000 employees, over 960 stores and 14 distribution centres in England, Scotland and Wales. 

As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has around 375,000 employees globally, currently operates over 12,350 stores and more than 225 logistics centres and warehouses in 31 countries. 

The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers. 

The Schwarz Group, which operates worldwide as a retail group, generated a turnover of €154.1 billion in the financial year 2022. 

For more information about Lidl GB visit corporate.lidl.co.uk.