THIS YEAR HOLIDAYS ARE COMING IN UNDER BUDGET! LIDL’S CHRISTMAS FREEWAY COLA TRUCK SET FOR NATIONWIDE TOUR MAKING WISHES COME TRUE

• Freeway on the freeway: Lidl has unveiled its very own big red Christmas truck, reimaging its Freeway cola into a 15 tonne, 20 metre long cylindrical king of the road 

• Spreading festive magic across Great Britain, the truck will stop at nine cities including Hull, Wrexham and Dundee 

• Creating a pop-up wonderland at each stop, Lidl will grant festive wishes, give away over 2,000 present boxes, mouth-watering food samples and the chance to win your festive food shop 

• To celebrate the Freeway tour, watch Nick star in the newest Lidl Christmas ad that sees a ‘Christmas Cola Truck’ come to life 

• Follow the Freeway truck’s journey and check if your nearest city is on the route at www.lidl.co.uk/freeway_tour  

7TH NOVEMBER 2024: Holidays are coming, holidays are coming (in under budget), now that Lidl has unveiled its very own Christmas cola truck, set to tour Great Britain from 14th November to 1st December for the first time ever. Spreading the festive magic of Christmas across the nation, the truck will grant wishes, hand out over 2,000 Middle Aisle present boxes, give away festive food shops* and provide an array of mouthwatering festive food from Lidl. 

Setting its fan-favourite Freeway drink on the literal freeway by transforming it into a truck, a can of Lidl’s fizzy cola has been reimagined into a whopping 15 tonne, 20 metre long and 5 metre high king of the road. With a Freeway label wrapped cylindrical body and life-like pull-ring back hatch, the instantly recognisable and show-stopping truck has been created to spread the magic of Christmas across Great Britain.  

Touring nine cities including hot spots such as Hull, Wrexham and Dundee, the truck will highlight the magic of giving, sharing and wish-making this Christmas with a pop-up wonderland at each stop. Over 2,000 present boxes are held inside the truck, filled to the brim of Lidl’s famed Middle Aisle items, ready to be handed out to its first visitors at each stop*. What’s more, 1 in 10 of these boxes will contain a ‘Golden Ticket’, giving shoppers the incredible opportunity to win their Christmas food shop at Lidl**. 

The magic doesn’t stop there, either. Mirroring the supermarket’s new Christmas advert - directed by Oscar-winning director Tom Hooper and centering around the power of wish-making - Lidl will be making fan’s wishes come true in the real world. Once at the tour stop, visitors can submit a wish that would make Christmas truly magical for them and their family - whatever that may be. In the spirit of creating a magical Christmas with Lidl, the retailer will then grant a number of them, making dreams big or small come true.  

In case all the wish-making and gifting provides hungry work, Lidl will also be handing out its delicious festive food at the pop-up wonderland. Visitors can step inside a life size present box, ringing a bell for a surprise season’s treatings, or try Snowmallows, festive biscuits and more on show. 

To celebrate Lidl putting its own fizzy cola drink on the world stage for the first time ever, the supermarket has created a new Christmas ad that stars ‘Nick’, who brings the Freeway truck to life, setting off on the freeway to spread festive magic. 

Joanna Gomer, Marketing Director at Lidl GB, commented “Giving back to the communities we serve is really important to us and our exciting new Freeway truck allows us to get right into the heart of them this year. By touring nine stops across the country, we'll be using our giant truck to hand out present boxes, give away festive food shops and grant wishes that will make dreams come true. Look out for the Freeway truck on its tour and most importantly, come join the fun.” 

The Freeway on the freeway truck will be visiting: 

Lidl’s Freeway truck will tour Great Britain from 14th November to 1st December, visiting 9 stops as listed above from 12pm to 6pm. Follow the journey and check if your city is on the route by visiting www.lidl.co.uk/freeway_tour. 

THAT’S A WRAP 

Notes to editors 

*Lidl’s 2000 Present boxes will be given away on a first come, first served based at each location.  

**Value of coupon is £100 and is only redeemable via Lidl Plus. Coupon can only be used once. Alcohol, infant formula and gift cards do not count towards the spend amount and discount will not be applied to these items. 

Press contact: lidl@wearetheromans.com 

About Lidl 

Lidl is a part of the Schwarz Group with headquarters in Neckarsulm, Germany, and is one of the leading food retailers in Germany and Europe. Lidl currently operates around 12,350 stores and more than 220 goods distribution and logistics centers in 31 countries and employs around 375,000people. 

At Lidl, we value an optimal price-performance ratio for our customers. Simplicity and process orientation determine the daily activities in the stores, the regional distribution centers and the national headquarters. 

Lidl takes responsibility for people, society and the environment in its daily activities. For Lidl, sustainability means fulfilling its quality promise anew every day. 

Performance, respect, trust, grounded and belonging are Lidl's corporate values, which are at the heart of our corporate culture, shape our daily actions and form the basis for our entrepreneurial success. 

Lidl achieved store sales of 125.5 billion euros in fiscal year 2023. The companies in the Schwarz Group generated total sales of 167.2 billion euros in fiscal year 2023. 

The Schwarz Group, which operates worldwide as a retail group, generated a turnover of €154.1 billion in the financial year 2022. 

For more information about Lidl GB visit https://corporate.lidl.co.uk/