FANCY A BEE-R? LIDL LAUNCHES MINIATURE EMERGENCY BEVVIES TO CELEBRATE WORLD BEE DAY

• Lidl launches new ‘Bee-rs’ for World Bee Day – buzz-worthy beveraginos for our pollinator buddies!
• Slipping down a treat, the refreshing ‘Bee-rs’ are filled with inverted sugar syrup, made for nature-loving individuals to administer to wild bees and pollinators in need
•  The limited-edition 6-packs will be up for grabs in a giveaway open to the public only via the Lidl website  – so better fly fast to get them!
• Lidl will also Bee donating £10,000 to The British Bee Charity to support their BeeBombs4Schools education programme

20th MAY, LONDON: Have you heard the buzz? To celebrate World Bee Day, Lidl launches ‘Lidl Bee-rs’ in small but mighty six-packs, with each bottle containing inverted sugar syrup specifically designed to revive sleepy and fading wild bees and pollinators in need of a pick me up.

The first-of-its-kind adorable six pack aims to empower people to help bees when they see one in need of a cooling ‘brewski’ on the go.

The campaign launches at a time when the health of wild bees is more important than ever, with both urban and rural areas experiencing a decline in flowers and greenery to fuel them. In fact, according to the WWF x Bug Life report of 2023, 40% of bee species in the UK are undergoing “dramatic rates of decline”. *

The tiny 2cm tall ‘Bee-rs’ are only available via a free giveaway on Lidl’s website from today - providing lucky consumers with an opportunity to help wild bees in need (and get their cuteness fill!).

To enter the giveaway, consumers simply need to apply at lidl.co.uk/lidl-bee-rs-competition

To support our fuzzy friends and the efforts of The British Bee Charity, Lidl is also donating £10,000 - dedicated to supporting bee conservation efforts and raising awareness of pollinator health. The money will be used to educate children in schools up and down the UK and help the next generation to understand the importance of protecting our precious pollinators. Visit britishbeecharity.com to find out more.

Greg Bool, Chairman of The British Bee Charity, said: “So much of our flora, fauna and food depends on pollinators - we’re hugely excited to partner with Lidl this World Bee Day to give bees and other pollinators the spotlight and support they need. Lidl's Bee-rs campaign is a great opportunity for nature lovers to give local biodiversity a little helping hand, and Lidl’s donation will support funding thousands of pupils getting out and about in nature and learning about the precious ecosystems around them.”

How to use the bee-rs

• One of the best things you can do to support wild bees and other pollinators is to simply plant bee-friendly flowers in your garden or plant pots at home. Nectar-rich blooms like lavender, sunflowers, and wildflowers are great to provide lots of food and shelter.
• You can refill our Bee-r bottles using white granulated sugar 50% and warm water (not boiling) 50% to make a clear dissolved syrup.
• To see where the bottles can be recycled in your area, please visit Recycle Now’s website:

1. If you see a wild bee in need (not flying, on a patio, windowsill, or the floor - looking tired/slow) take a Bee-r to them - but only if there are no flowers around, as nectar is the best option!
2. Pour a small amount of the syrup out of the bottle and onto the ground in front of the bee. This will help to revive them so they can travel to a flower and find a natural food source.
3. Take the ‘Bee-r' away from them, do not leave it out where other bees and insects might be able to find it - this can cause robbing behaviour*.

https://www.recyclenow.com/recycle-an-item/glass-bottles-jars

https://www.recyclenow.com/recycle-an-item/plastic-bottles

In celebration of World Bee Day, Lidl will also be stocking honey-based drinks in stores across the country. This is in partnership with their newest alcohol partner Gosnells, a brand committed to bee protection by eliminating pesticide use in their beverages, offering environmentally friendly and pesticide-free, low-sugar products like delicious Hazy Nectar (330ml) and Raspberry & Hibiscus Nectar (330ml) - a treat for both taste buds and the environment! Available from stores nationwide on Thursday 23rd of May until stock lasts.

Additionally, bee-friendly plants will be sold in Lidl stores nationwide. The plant selection is available from May 23rd and includes bee-friendly French Lavender, Garden Hydrangea, Large Hanging Planters, and Alstroemeria with prices starting from £2.99.

ENDS

Notes to editors

*https://www.wwf.org.uk/sites/default/files/2019-05/EofE%20bee%20report%202019%20FINAL_17MAY2019.pdf

*https://hbrc.ca/robbing-prevention/#:~:text=Robbing%20behaviour%2C%20bees%20will%20go,that's%20stored%20in%20a%20hive.

Terms & Conditions

Terms and conditions can be found at www.lidl.co.uk/c/lidl-bee-rs-terms-and-conditions/s10045294

About The British Bee Charity

Founded in 2017, The British Bee Charity is a non-profit charity with no paid members, all of their funds go directly towards the welfare of bees. The money raised from donations enables the charity to create and see through projects to educate and raise awareness of the plight of bees. With an array of fundraising events and volunteer projects, they welcome others to join their endeavours aimed at making the world and our environment a better place.

For more information about The British Bee Charity visit https://britishbeecharity.com/

Press contact: lidl@wearetheromans.com

About Lidl GB

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 32,000 employees, over 960 stores and 14 distribution centres in England, Scotland and Wales.

As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has more than 360,000 employees globally, currently operates approximately 12,000 stores and more than 200 warehouses and distribution centres in 31 countries.

The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.

The Schwarz Group, which operates worldwide as a retail group, generated a turnover of €133.6 billion in the financial year 2021.

For more information about Lidl GB visit https://corporate.lidl.co.uk/