LIDL LAUNCHES ITS UEFA EURO 2024 TM CAMPAIGN: LIDL KIDS TEAM

• Lidl is using its UEFA EURO 2024^TM partnership to give children once-in-a-lifetime experience.
• The Lidl Kids Team programme will see children from across Europe take on the celebrated role of player escort at all UEFA EURO 2024 matches.
• Parents and guardians have the opportunity for their child to head out onto the pitch with a player through The Lidl Plus app, starting today.

28th March 2024 - Lidl, Official Partner of UEFA EURO 2024^TM, today announces the Lidl Kids Team programme, a campaign to give children the chance to be an official UEFA EURO 2024 player escort.

Today, Lidl GB is launching a prize-draw style competition for parents/guardians to enter to potentially win one of 77 spots on the Lidl Kids Team for their child between the age of 6 and 10 years old. Using the Lidl Plus App, parents/guardians need to complete the relevant in-app entry forms for a chance to win.

Successful entrants will not only win the player escort experience! Lidl also covers air-travel to the UEFA EURO 2024 in Germany for the applying parent/guardian and their child, along with accommodation. There will be a jam-packed itinerary filled with fun, and educational local experiences, ahead of joining Europe’s best football players on the pitch in front of tens of thousands of fans at a UEFA EURO 2024 match.

The tournament, taking place in Germany from June 14 to July 14, 2024, will see the top national football teams in Europe compete to be crowned European Champion. With over 70 player escort spaces in the tournament, there are plenty of opportunities to win an unforgettable experience for you and your child on one of football’s biggest stages.

Lidl is proud to be the Official Fresh Food Partner of the UEFA EURO 2024^TM. At Lidl, fresh food is part of our DNA. We provide customers with fresh and high-quality products at the lowest price possible.

The Lidl Kids Team competition will be open for entries from March 28th March – 17th April 2024. All lucky winners will be informed by Wasserman via their provided email address by 26th April 2024. To protect from any fraud, please do not react on any other form of contact.

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Notes to Editors

Press contact: lidl@wearetheromans.com

About Lidl GB

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 31,000 employees, over 960 stores and 14 distribution centres in England, Scotland and Wales.

 As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has around 376,000 employees globally, currently operates approximately 12,200 stores and more than 220 logistics centers and warehouses in 31 countries.

 The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.

 The Schwarz Group, which operates worldwide as a retail group, generated a turnover of €154.1 billion in the financial year 2022.

 For more information about Lidl GB visit https://corporate.lidl.co.uk/

About UEFA

UEFA EURO 2024 will take place from 14 June to 14 July 2024 across ten host cities in Germany: Berlin, Cologne, Dortmund, Düsseldorf, Frankfurt, Gelsenkirchen, Hamburg, Leipzig, Munich and Stuttgart. Germany was chosen to stage the 17th edition of the UEFA European Championship at a UEFA Executive Committee meeting on 27 September 2018. West Germany hosted the 1988 edition, but this will be the first time Germany has staged the UEFA European Championship since reunification.

UEFA – the Union of European Football Associations – is the governing body of European football. It is an association of associations, a representative democracy, and is the umbrella organisation for 55 national football associations across Europe. Its objectives are, among other things, to deal with all questions relating to European football, to promote football in a spirit of unity, solidarity, peace, understanding and fair play, without any discrimination on the part of politics, race, religion, gender or any other reason, to safeguard the values of European football, promote and protect ethical standards and good governance in European football, maintain relations with all stakeholders involved in European football, and support and safeguard its member associations for the overall well-being of the European game.

CAA Eleven is the exclusive marketing agency of UEFA appointed to manage commercial rights to UEFA national team football competitions, including the UEFA European Football Championship, the UEFA Nations League, the European Qualifiers, the UEFA European Under-21 Championship, and the UEFA European Futsal Championship.