WHAT'S IN THE BOX?! LIDL LAUNCHES 1,000 ‘MYSTERY BOXES’ EACH WORTH OVER £100
13.08.2024 | London, UK
Lidl GB
- The supermarket is launching its first ever series of ‘Mystery Boxes’, packed full of characteristically random Middle of Lidl items for just £20
- Fans will be able to get their hands on a wide selection of cult items, collectively worth over £100, from ukuleles to sandwich toasters and swimming goggles
- Of the 1,000 limited edition boxes up for grabs, 50 lucky shoppers will also receve a high-value bonus item worth up to £199; anything from a swimming pool, to a dehumidifier, lawnmower or even a paddle board!
- The Lidl Mystery Box will be available to purchase for £20 from 10am Thursday 15th August via www.lidlmysterybox.co.uk – but be quick!
13th August, London – The secret is out - Lidl is launching its first ever series of ‘Mystery Boxes’, each stuffed full of weird and wonderful ‘Middle of Lidl’ items, from coffee machines, ukuleles, goggles, crochet kits, massage guns and more! Worth over £100 each, the launch will see just 1,000 limited edition boxes up for grabs, priced at just £20 each. The question is, what will be inside the box?
For 50 lucky dippers, a shiny Bonus Item Coupon will be hidden inside, unlocking a bigger bonus item worth up to a whopping £199. Coupon holders could receive anything from a Grillmeister 2-Burner Gas Barbeque to a Tower Air Fryer 5 in 1 Smokeless Grill, a Livarno Garden Furniture Set or even an Inflatable All-Round Stand-Up Paddle Board – so run don’t walk!
With Mystery Boxes bursting on to the scene with brands such as Candy Kittens* and Nike** jumping on the trend, the launch of the Lidl Mystery Box is a celebration of the beloved cult classic ‘Middle of Lidl’ which regularly grips the nation's attention with its unpredictable product offering.
They have recently gained significant traction online, with #MysteryBoxes trending on social media with a whopping 175.9M posts***. Shoppers are clearly looking to add some additional Middle Aisle pizzazz to their shopping sprees, and Lidl’s latest drop provides just that.
In true ‘Middle of Lidl’ fashion, each box presents different surprises; fans could receive a Silvercrest Slushie Maker in one, whilst in another, shoppers could channel their inner Arnold Schwarzenegger and get DIY savvy with Parkside Spanners, or even learn a few chords with a Clifton Ukulele. Each box is a mystery just waiting to be solved…
Hopeful mystery-solvers can head to www.lidlmysterybox.co.uk to purchase one of the 1,000 Lidl Mystery Boxes from 10AM Thursday 15th August for just £20 - available while stocks last.
All proceeds of the Mystery Boxes will be donated to the NSPCC.
ENDS
Notes to Editors
** https://rillabox.com/box/Nike_Premium
*** https://www.tiktok.com/travel/Box-22535865234783978
Press contact: lidl@wearetheromans.com
About Lidl GB
Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 29,500 employees, over 950 stores and 13 distribution centres in England, Scotland and Wales.
As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has more than 360,000 employees globally, currently operates approximately 12,000 stores and more than 200 warehouses and distribution centres in 31 countries.
The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.
The Schwarz Group, which operates worldwide as a retail group, generated a turnover of €133.6 billion in the financial year 2021.
For more information about Lidl GB visit https://corporate.lidl.co.uk/
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