FESTIVAL FIT CHECK: ARE YOU READY TO BE A LIDL MUSE THIS SUMMER SEASON?

• Lidl is on the hunt for three fashion-forward fans to become ‘Merch Muses’ this festival season – aka the best job of the summer.  
• Successful candidates will receive 2 VIP tickets to three top UK festivals, a £2k payment package, £500 travel and spending money, and the chance to blast the Lidl merch cannon into the crowds - all in exchange for wearing Lidl’s new collection, which includes bold bucket hats and new retro shell jackets. 
• To apply, all fans need to do is follow the Lidl Instagram page (@lidlgb) and comment three words which describe them under the post announcing the competition on 6th June 2024. 

6TH JUNE 2024: Lidl is on the search for three festival fans to attend this summer’s party circuit as official ‘Merch Muses’ – individuals dripping head to toe in the supermarket’s new cult merch collection.  

Lidl’s merch range has already become an established staple of outlandish festival fashion, worn by only the most iconic partygoers. This summer, the supermarket is going one step further by officially hiring ‘Merch Muses’ to turn heads and act as walking, talking, mud stomping mannequins for its statement pieces.  

The three Merch Muses will be responsible for visually spreading the word about the highly anticipated new collection and, courtesy of Lidl, will enjoy ultimate VIP experiences for them and a plus one at Tramlines, Boardmasters and Victorious festivals, as well as accommodation and a huge £2k payment package, and £500 towards includes travel costs and spending money.  

Another key part of the role is also to brush shoulders with the stars on stage, as the official operator of Lidl’s coveted merch cannon*. The cannon is fired across the crowd, sending out merch to lucky catchers in the audience.  

Finally, the Merch Muses will also be plastered across Lidl social channels (will their full approval) donning the fresh merch, making sure Lidl’s millions of followers see them in their awesome summer job.  

The search comes as Lidl drops its brand-new merch collection, landing in the middle aisle on Thursday 13th June, just in time for the summer festival season. The range includes a 90’s inspired #Lidl Shell Jacket (£10.99), perfect for those looking to dance the day and night away whilst being fashionably prepared for the unpredictable British weather.  

Speaking of rain, Ladies’ #Lidl Wellington Boots (£11.99) in iconic Lidl blue, red or yellow are perfect for trudging around the (expected) muddy fields. For sunnier spots, the #Lidl Sliders (£4.99) land in store for the obligatory campsite shower trips. 

Finish off the fit by donning either a #Lidl Bucket Hat (£4.99) or #Lidl Bandana (£2.99) - with styles matching the rest of the range, shoppers can really go all out for the summer.  

To be in with the chance of being chosen, all festival fashion fanatics need to do is like the LidlGB page on Instagram (@lidlgb), and leave a comment with three words that describe their personality on the associated post when it goes live on 6th June 2024.   

Terms and conditions apply and are available at lidl.co.uk/merchcomp-terms . Finding the muses will be done via randomized selection, and thereafter a short application process for those selected.   

Stylish shoppers can also two-step their way to store to get their hands on the festi-range from 13th June, available nationwide whilst stocks last. 

ENDS 

Notes to Editors 

Terms and Conditions:  Available HERE 

Press contact: lidl@wearetheromans.com 

About Lidl GB 

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 31,000 employees, over 960 stores and 14 distribution centres in England, Scotland and Wales. 

As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has around 376,000 employees globally, currently operates approximately 12,200 stores and more than 220 logistics centers and warehouses in 31 countries. 

The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers. 

The Schwarz Group, which operates worldwide as a retail group, generated a turnover of €154.1 billion in the financial year 2022. 

For more information about Lidl GB visit https://corporate.lidl.co.uk/