LIDL’S PERLENBACHER WINS ‘WORLD'S BEST PILSNER’ AND IT'S ONLY £1.29

• Lidl’s Perlenbacher Premium Pilsner has been awarded the title of ‘Worlds Best Classic Pilsner’ at the 2024 World Beer Awards¹
• Out of the 700 entries in total within the World Beer Awards, Lidl’s Perlenbacher Premium Pilsner triumphed in its category.
• Lidl’s Perlenbacher Premium Pilsner is available to purchase nationwide now, so hop to Lidl and enjoy a world-class pilsner for just £1.29 

23RD AUGUST, LONDON –  Lidl’s Perlenbacher Premium Pilsner has been officially awarded the ‘World’s Best Classic Pilsner’ at the World Beer Awards 2024.

The pilsner came out on ‘hop’ after three rounds of assessments, including an initial blind taste test by the judges, followed by a second taste test round to decide which product has taken home the gold for each country and last but not yeast a final world champion is decided. Other well-known Pilsners include Stella Artois, Heineken and Amstel but when the world’s best Pilsner can be enjoyed at home for just £1.29, who needs the pub?!

What’s more for those who prefer an alcohol free alternative that doesn’t scrimp on flavour, Lidl’s Perlenbacher Pils Alcohol Free is also Good Housekeeping Approved and award winning for 2024.²

Lidl’s Perlenbacher Premium Pilsner is available to purchase in stores nationwide now for just £1.29 a bottle. 

ENDS

Notes to Editors

¹https://www.google.com/url?q=https://url.uk.m.mimecastprotect.com/s/9Hy4CVQBXcllloQHEE6d6?domain%3Dworldbeerawards.com&sa=D&source=docs&ust=1724171422014195&usg=AOvVaw2N0soBVu9Jsmk4I3JjGOQr

²https://www.goodhousekeeping.com/uk/food/food-reviews/g29867278/non-alcoholic-beer/

Press contact: lidl@wearetheromans.com

About Lidl GB

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 29,500 employees, over 950 stores and 13 distribution centres in England, Scotland and Wales.

As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has more than 360,000 employees globally, currently operates approximately 12,000 stores and more than 200 warehouses and distribution centres in 31 countries.

The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.

The Schwarz Group, which operates worldwide as a retail group, generated a turnover of €133.6 billion in the financial year 2021.

For more information about Lidl GB visit https://corporate.lidl.co.uk/