SCENTS-ATIONAL – LIDL DROPS NEW PERFUME CAMPAIGN FEATURING ADELE, SHAKIRA AND ROBBIE WILLIAMS

• Get a whiff of this - Adele, Shakira, Robbie Williams and Chris Pratt signed as the unlikely faces of Lidl’s perfume ranges ^*
• Lidl’s perfume selection is available in store now for £5.25 a bottle and provides the perfect gift for that special someone this Valentine’s Day

1 FEBRUARY 2024: Lidl has offically dropped a brand new perfume campaign for its range of Suddenly and G.Bellini perfumes – featuring A-list names Adele, Shakira, Robbie Williams and Chris Pratt.

But if something’s smelling a Lidl different about international megastars promoting the supermarket’s perfume ranges – you’d be right. In a twist more iconic than the brands freshly baked treats, the models are actually Lidl’s very own super(market)star employees - who just happen to share a name with the famous A-listers.

• Adele Prattley, Warehouse Desk Clerk from Lidl’s Luton RDC says Hello from a rooftop, modelling Lidl’s Suddenly Femelle, £5.25.
• Shakira Khan from Lidl Luton slays in the advert for Lidl’s Suddenly Madame Glamour, £5.25 – dazzling in gold, whenever, wherever.
• It’s a walk in the (Jurassic) park for Chris Pratt from Lidl Preston Grange as he endorses G. Bellini Deep, £5.25.
• Robbie Williams from Lidl Stanningley is loving Lidl instead for G. Bellini Homme, £5.25. David Gandy’s probably quaking in his briefs.

Peter De Roos, Chief Customer Officer at Lidl GB, commented “Our colleagues are super stars every day so who else would we call when we wanted to launch a high-profile campaign to promote our perfume than our very own Adele, Shakira, Chris and Robbie?

“Our perfume range is carefully crafted to offer the absolute best quality, at market leading prices and, we hope our customers love the campaign as much as they love our incredible perfumes!”

Lidl’s Suddenly and G.Bellini fragrances are part of its perfume range which has amassed an army of money-saving fans on social media. TikToks related to ‘viral Lidl perfume’ have collectively racked up a whopping 724.4million views^* – with users telling viewers to ‘run don’t walk’ to get their hands on the scents.

While some designer perfumes cost hundreds of pounds, Lidl’s are just £5.25 each. The perfume range is perfect for gifts, Valentine’s Day or to have for everyday use and is available nationwide, in stores now.

Notes to editors

* Any likeness to Adele, Shakira, Robbie Williams and Chris Pratt in name or appearance is purely coincidental. Lidl’s range of Suddenly and G.Bellini fragrances are, more importantly, endorsed by colleagues.

** https://www.tiktok.com/discover/viral-lidl-perfume

About Lidl GB

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 31,000 employees, over 960 stores and 14 distribution centres in England, Scotland and Wales.

As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has around 376,000 employees globally, currently operates approximately 12,200 stores and more than 220 logistics centres and warehouses in 31 countries.

The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.

The Schwarz Group, which operates worldwide as a retail group, generated a turnover of €154.1 billion in the financial year 2022.

For more information about Lidl GB visit https://corporate.lidl.co.uk/