MATCH THAT! LIDL CROWNED CHEAPEST SUPERMARKET AS COMPETITOR ‘LOYALTY’ SCHEMES PROVE UP TO £9.50 MORE EXPENSIVE ON A WEEKLY BASKET

• Lidl has been officially named the UK’s cheapest supermarket, beating all major retailers, and undercutting Aldi, in latest price comparison survey
• The analysis, conducted by The Grocer, found a shopping list of 33 everyday items at Lidl cost just £50.19 - even with competitor discount schemes applied
• Lidl’s everyday grocery items clocked in more than 11% cheaper than Tesco, and a whopping £16.73 cheaper than the most expensive retailer, Waitrose

16th February 2024– Lidl has once again been named cheapest supermarket in The Grocer’s ‘Super Grocer 33’, beating all major supermarkets, including Aldi. The price index, which compares the price of 33 everyday grocery items across the UK’s seven major supermarkets, found Lidl to be £16.73 cheaper than Waitrose, the most expensive retailer.

The survey also crowned Lidl cheapest even after other supermarkets’ ‘loyalty’ discount schemes were applied. Overall, the discounter was found to be 11% (£6.30) cheaper than Tesco – and £6.28 after Clubcard discounts were applied. Similarly, the same products cost £9.65 more at Sainsburys, with an additional saving of only £1.22 with Nectar Prices.

The Grocer compares prices of items on shopping lists across the nation as part of the monthly analysis – from fresh produce, such as eggs and apples, to shortbread biscuits, and branded items including Nescafé Instant Coffee and Hellmann’s Mayonnaise. 

Lidl offered the cheapest price on 31 products – and exclusively the lowest price for two products across a range of categories, including:

• Bramley Apple Sauce at £0.69 (15p cheaper than the most expensive and 5p cheaper than the next cheapest)
• Kiwi at £0.99 (£1.51 cheaper than the most expensive and 30p cheaper than the next cheapest)

Richard Bourns, Chief Commercial Officer at Lidl GB, said: “While other supermarkets may try and match us with price promises and loyalty schemes, we know more and more customers are coming through our doors and staying thanks to our unbeatable offering.

“We've always had a clear commitment to offer the very best value to our customers and that is a promise we will always keep.

“Whether it's fresh produce, grocery essentials or a must-have product from the Middle of Lidl, our customers can be confident they will always get the best prices every time they shop at Lidl.”

ENDS

Notes to Editors

*Lidl offered the lowest price for 31 products – 2 were cheaper than other supermarkets, while the other 29 were price matched.

About Lidl GB

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 29,500 employees, over 950 stores and 13 distribution centres in England, Scotland and Wales.

As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has more than 360,000 employees globally, currently operates approximately 12,000 stores and more than 200 warehouses and distribution centres in 31 countries.

The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.

The Schwarz Group, which operates worldwide as a retail group, generated a turnover of €133.6 billion in the financial year 2021.

For more information about Lidl GB visit https://corporate.lidl.co.uk/