
In 2018 we set ourselves 3 ambitious targets to drive improvements to our product range on plastic reduction, recyclability and circularity. Since launching the programme and due to strong focus on packaging within our buying processes, we have made strong progress across all areas and decided to set ourselves 8 new ambitious goals in August 2020 to evolve our approach. Through these new goals we continue to challenge ourselves to achieve greater reductions in plastics and scale up our impact across new packaging materials and formats.
Find out about our progress against our old and new targets in the tables below:
Packaging Goals 2018 | 2020 Status |
By 2022, reduce own label plastic packaging by 20% relatively against a 2017 baseline* | 18% |
By 2025, 50% of own label packaging to be made of recycled content | 30% |
By 2025, 100% of own label packaging will be recyclable, reusable, refillable or renewable | 80% by product 91% by tonnage |
*Relative reduction based on tonnage of plastic per £1m revenue
Packaging Goals 2020 | 2020 Status (where applicable) |
By 2025, reduce own label plastic packaging by 40% relatively against a 2017 baseline | 18% |
By 2025, reduce own label packaging by 25% relatively against a 2019 baseline | Strategy in development |
By 2021, 30% of own label plastic packaging to contain recycled content | 21% |
By 2023, 90% of own label & branded packaging to be recyclable, reusable, refillable or renewable | 80% by product 91% by tonnage |
By 2025, 100% of own label & branded packaging to be recyclable, reusable, refillable or renewable | See row above |
By 2021, we are committed to doubling the number of refillable/ reusable packaging available in our stores | 2 products |
By 2020, eliminate problematic plastic packaging (black plastic, PVC and EPS) from own label core food range | 95% eliminated |
By the end of 2020, 100% of pulp and fibre-based own label packaging in core food range to be either responsibly sourced from FSC, PEFC, or equivalent, or made using recycled content | Review underway |
Ongoing - we reserve the right to delist branded suppliers with excessive or unrecyclable packaging |