Method of Production Labelling

Method of Production Labelling

Helping our customers to make informed choices, by being transparent about animal rearing

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Our customers have told us that animal welfare and greater supply chain transparency are important to them. According to our research 71% have said that they want retailers to be more transparent with the information displayed on packaging.  This is why we are providing more information on how our animals are reared (i.e. in what type of farming system they live in), and how these impact their welfare, through our new method of production label.

Our label, which is being trialled on all of our fresh chicken products nationwide from June 2019, is attached directly to our fresh chicken product packaging and displays a simple but descriptive message to help our customers to make a more informed purchasing decision about the product they are buying. Our label clearly explains the method of production used by our farmers to rear the animals we sell, whether that be an indoor or an outdoor farming system for example.

Working with our trusted partners, such as the Red Tractor and the RSPCA Assured, our customers can be reassured that the emotional and behavioural wellbeing of the animals in our supply chain are being measured, assessed and improved, regardless of the type of production system being used by our farmers. It is important that we work with a range of production systems to meet our vision of ‘making good food accessible to everyone’.

 In response to the new label, Sophie Elwes, Senior Scientific Officer for Farm Animals at the RSPCA, commented:

“We are delighted Lidl are taking this step to ensure that labels on their fresh chicken clearly shows the method of production and we applaud them for being the first retailer in Britain to voluntarily do this on chicken.”
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Method of production

METHOD OF PRODUCTION, LABEL DESCRIPTION:

  Indoor  British Indoor  British Indoor Plus  British Free Range  British Organic
Birds are reared outside the UK to legal housing requirements.Birds live in safe, comfortable housing, with natural daylight, bales, perches and pecking objects.Birds live in housing with more space to exhibit natural behaviour; with natural daylight and environmental enrichment.Birds live in safe, comfortable housing with access to the outdoors for a minimum of 8 hours a day.Birds have access to large outdoor ranges, with smaller flock sizes and a GM free diet.

STOCKING DENSITY (KG/M2)

  Indoor  British Indoor  British Indoor Plus  British Free Range  British Organic
39 kg/m2-42 kg/m238kg/m2

30kg/m2

27.5 kg/m2Maximum 21 kg/m2 in fixed housing.

Maximum 30kg/m2 in mobile housing.

ACCESS TO NATURAL DAYLIGHT AND OUTDOORS

  Indoor  British Indoor  British Indoor Plus  British Free Range  British Organic
Farmed in indoor barns with no requirement for access to natural daylight.Farmed in indoor barns with natural daylight.

Farmed in indoor barns with natural daylight at all times during natural daylight period.

Access to outdoors is available for up to 8 hours a day, with a door mat provided to keep indoor areas clean and dry.Easy access to outdoors from an early age (weather conditions considered).
Access must be given for at least one third of their life.

ENRICHMENT MATERIAL

  Indoor  British Indoor  British Indoor Plus  British Free Range  British Organic
It is recommended that producers explore different types of environmental enrichment, however nothing is required.Per 1000 birds - One and a half straw bales as a minimum.

Per 1000 birds - 1.5 standard sized long chopped straw bales, two metres of perch space and one pecking object.

Per 1000 birds (indoors) - At least one bale, two metres of perch space and one pecking object. Outdoor - Natural shelter is encouraged, such as hedges and trees.Birds are given access to an outdoor range as early and age as possible. This can provide access to aerial perches, natural dusting areas and access to woodland. When indoors, there must be at least two enrichments per 500 birds.

BREED

  Indoor  British Indoor  British Indoor Plus  British Free Range  British Organic
No requirement.No requirement.

Slow growing breed.

Slow growing breed.Slow growing breed.

ASSURANCE PARTNER(S)

  Indoor  British Indoor  British Indoor Plus  British Free Range  British Organic
N/ARed Tractor.

Red Tractor & RSPCA Assured.

Red Tractor & RSPCA Assured (Free Range).Red Tractor & Organic Farmers and Growers.

 

To find our more about our assurance partners, see here.