In addition to the products we sell all year round, we proudly support specific Fairtrade campaigns such as Fairtrade Fortnight. This is an opportunity to give a voice to farmers and growers throughout the world.
Since 2019, the ‘She Deserves’ Campaign puts a spotlight on women who work in the cocoa and coffee industries and allows them to tell their story of how Fairtrade has made a difference to their livelihoods. An example of this is through the price of cocoa, which happens to be one of the most volatile commodities in the market. Price fluctuation can cause uncertainty and a lack of financial security for many farmers. Selling their crop as Fairtrade means, should the market price drop, they will receive at least the Fairtrade Minimum Price which acts as a safety net. They are able to continue to support their families and wider community through the Fairtrade Premium, which is invested in development projects through a democratic process.