Lidl is the first global retailer to design and launch an own-label chocolate bar with the objective of directly supporting workers, smallholder farmers and local communities by increasing wages and promoting diversification.
Through our partnership with Fairtrade, the farming cooperative Kuapa Kokoo and the NGO Rikolto, Lidl pays an additional Fairtrade Premium for every tonne of cocoa purchased from Ghana, that is used within the Way To Go! Chocolate bar – in addition to the Fairtrade Premium.
The additional Premium is invested directly into programmes for farmers to increase their incomes, such as diversifying into other crops (rice, yams and honey), or training farmers on better agricultural practices (pruning and environmentally friendly pesticide use).
The Way To Go! chocolate bar has full traceability. This allows us to track the raw material flow of cocoa from a cooperative in Ghana, through to our end products - the first of which (Caramelised Almonds & Sea Salt) became available in Lidl stores in the UK in 2020. In May 2024, we launched a delicious new flavour: Biscuit and Caramel.