Our commitment
At Lidl, we are committed to sourcing our farmed and wild-caught fish and seafood from responsibly managed farms and fisheries.
It’s important to us that supplies of fish and seafood are safeguarded for future generations. We work hard to ensure that the fish we sell is sourced from healthy stocks and caught using the least destructive fishing methods. We do this by working with suppliers, NGOs, and wider industry partners to ensure that high environmental and social standards are being met throughout the supply chain.
Our approach - sourcing our seafood responsibly
For over 10 years, we’ve been working with industry partners and suppliers to source our fish and seafood from responsibly managed fisheries and farms across our supply chain. Today, we are proud to offer our customers fish and seafood that is independently certified to specific standards from the following certifications schemes: Global G.A.P (GGN), Marine Stewardship Council (MSC), Aquaculture Stewardship Council (ASC), and Best Aquaculture Practices (BAP).
GGN Label
Our Lighthouse Bay fresh farmed salmon fillets carry the GGN label. The GGN label confirms that products were farmed in line with certified good farming practices which meet criteria across food safety, environmental protection, animal welfare, social responsibility, and supply chain transparency. By including the GGN label on pack, customers can easily identify the products that come from farms certified to these standards.
As of May 2023, Lidl is the first UK retailer to use the GGN label on its fresh salmon fillets. A GGN label can be found on our Lighthouse Bay fresh salmon fillet packs, giving shoppers confidence that these products come from responsibly managed farms.
The map below identifies the regions that we source our GGN certified, fresh farmed salmon fillets from:
Marine Stewardship Council (MSC)
A wide range of our fresh, tinned and frozen fish range is certified to the MSC’s standard of sustainable fishing.
The MSC is an international non-profit organisation on a mission to stop overfishing. For over 25 years, they have been working with fisheries, seafood companies, retailers and scientists to help protect the oceans around us and safeguard seafood supplies.
When shoppers buy our products carrying the blue MSC ecolabel, they are choosing fish that comes from well-managed fisheries which meet regular sustainability targets. They are also helping to protect fishermen’s livelihoods, communities and traditions.
We are proud to have won the MSC UK Mid-sized Store Retailer of the Year award for seven years in a row and continue to work closely with the MSC to offer products at affordable prices for our customers.
Winner MSC Marketing Campaign 2019
Winner MSC Mid-Sized Retailer of the Year 2019
Winner MSC Mid-Sized Retailer of the Year 2018
Winner MSC Marketing Campaign 2017
Winner MSC Mid-Sized Retailer of the Year 2017
Winner MSC Mid-Sized Retailer of the Year 2016
Winner MSC Mid-Sized Retailer of the Year 2020
Winner MSC Mid-Sized Retailer of the Year 2021
Winner MSC Mid-Sized Retailer of the Year 2022
Our goals
1) Sourcing 100% of our own-brand fresh, frozen, and tinned seafood from responsibly managed fisheries and farms.
2) Participating in industry initiatives that drive sustainable supply chains.
3) Maintaining transparency. Through our commitment to the Ocean Disclosure Project, we are transparent about where we source our farmed and wild-caught fish and seafood from. We report this information annually here.