Sustainable Seafood

Responsibly Sourced Seafood

fish packs

Our commitment

At Lidl, we are committed to sourcing 100% of our farmed and wild-caught fish and seafood from responsibly managed farms and fisheries.

It’s important to us that supplies of fish and seafood are safeguarded for future generations. We work hard to ensure that the fish we sell is sourced from healthy stocks and caught using the least destructive fishing methods. We do this by working with suppliers, NGOs, and wider industry partners to ensure that high environmental and social standards are being met throughout the supply chain.

Our fish and seafood policy

Our goals

Sourcing responsibly

Sourcing 100% of our own-brand fresh, frozen, and tinned fish and seafood from responsibly managed fisheries and farms.

Industry collaboration

We're proud to participate in industry initiatives that drive sustainable supply chains.

Maintaining transparency

 Through our longstanding commitment to the Ocean Disclosure Project, we're transparent about where we source our farmed and wild-caught fish and seafood.

Nixe Wild Salmon

Our approach

  • For over 10 years, we’ve been working with industry partners and suppliers to source our fish and seafood from responsibly managed fisheries and farms across our supply chain.
  • Today, we are proud to offer our customers fish and seafood that is independently certified to specific standards from the following certifications schemes: Aquaculture Stewardship Council (ASC), Best Aquaculture Practice (BAP), Global G.A.P (GGN), Marine Stewardship Council (MSC), and RSPCA Assured. 
  • Our fresh, ready to eat and frozen farmed Salmon lines are certified to Global Gap or RSPCA assured.
  • We do not permit the live sale of decapod crustaceans in our stores.

GGN Label

The GGN label confirms that products farmed in line with certified good farming practices which meet GGN’s criteria across food safety, environmental protection, animal welfare, social responsibility, and supply chain transparency. By including the GGN label on pack, customers can easily identify the products that come from farms certified to these standards. As of May 2023, Lidl is the first UK retailer to use the GGN label on its fresh salmon fillets. 

Marine Stewardship Council (MSC)

A wide range of our fresh, tinned and frozen fish range is certified to the MSC’s standard of sustainable fishing.

The MSC is an international non-profit organisation on a mission to stop overfishing. For over 25 years, they have been working with fisheries, seafood companies, retailers and scientists to help protect the oceans around us and safeguard seafood supplies.   

When shoppers buy our products carrying the blue MSC ecolabel, they are choosing fish that comes from well-managed fisheries which meet regular sustainability targets. They are also helping to protect fishermen’s livelihoods, communities and traditions.

We're proud to have won Bronze in the MSC UK Supermarket of the Year 2024 category and to have been named the MSC UK Marketing Champion of the Year 2024. We continue to work closely with the MSC to offer products at affordable prices for our customers, and previously won its UK Mid-sized Store Retailer of the Year award seven years in a row.

Bronze Winner MSC UK Supermarket of the Year 2024

Winner MSC UK Marketing Champion of the Year 2024

Winner MSC Mid-Sized Retailer of the Year 2022

Winner MSC Mid-Sized Retailer of the Year 2020

Winner MSC Mid-Sized Retailer of the Year 2021

Winner MSC Mid-Sized Retailer of the Year 2016

Winner MSC Mid-Sized Retailer of the Year 2017

Winner MSC Marketing Campaign 2017

Winner MSC Mid-Sized Retailer of the Year 2018

Winner MSC Mid-Sized Retailer of the Year 2019

Winner MSC Marketing Campaign 2019

asc

Aquaculture Stewardship Council (ASC)

The ASC label only appears on food from farms that have been independently assessed and certified as being environmentally and socially responsible. ASC standards set strict requirements for responsible farming, which encourage seafood producers to minimise the key environmental and social impacts of aquaculture.

In 2021 we won the ASC UK Retailer Award for having the highest percentage of farmed products certified to their standard.

RSPCA Assured

The RSPCA Assured logo is a third-party higher welfare certification. A range of our Deluxe fish products are certified to this standard.
 

project uk

Our partners

Project UK is a collaboration between the fishing sector, NGOs and the seafood supply chain. It aims to improve the sustainability of UK fisheries – in line with MSC standards - by implementing Fishery Improvement Projects (FIPs).


At Lidl GB, we encourage suppliers to support FIPs as part of their sustainability strategy and risk assessment procedures. In 2018, we made a commitment to contribute towards the funding of the Project UK Fisheries Improvements Stage 2 (PUKFI S2) project. This project will support the long-term sustainable sourcing of Nephrops in the North Sea (Northern NS and Southern NS), Irish Sea and West of Scotland.

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