As a business we do not subscribe to short-term fixes. We are committed to developing fair and long-term solutions for our growers by working together in a logical and sustainable manner.
Our business model enables us to build strong, long-standing relationships with our suppliers. We operate a small, dedicated buying team with a simple, flat reporting structure, presenting our growers with streamlined channels of communication. This arrangement allows us to truly appreciate our suppliers’ individual issues and improve stock management, and is vital to maintaining mutually beneficial relationships in the longer term.
For us, deeply understanding the complexities and fluctuations in crop production and market activity is vital. We can only advise, plan and discuss effectively when these issues are properly acknowledged. Crucially, we work closely with our suppliers to plan production volumes with a flexible approach that can maximise product availability and turn oversupply situations into a positive.
We communicate openly and transparently with our suppliers to provide the certainty and confidence required for continued growth. We never impose hidden costs or retrospectively amend agreements, which would entirely contradict our way of working, undermining the deep-seated trust we have built.